Constems - AI Systems is a high-tech software firm that aims to digitise brick-and-mortar retail through the use of proprietary Computer Vision-based AI. To increase sales and drive marketing efficiencies, we use multi-model and advanced analytics for better space planning, display management, compliance auditing, and retail execution. We are well on our way to revolutionising brick and mortar in the global retail market, thanks to in-house end-to-end technology platforms and mobility infrastructure.
Our client has more than 150 years of retail experience and operates in more than 80 countries with over 300 brands. According to a study, of the 7.4 billion people on the planet, over 5 billion use the company's retail-based product in 180 countries.
The client was having a major issue organising their retail operations. They encountered difficulties in terms of product distribution and inventory management in retail stores. Previously, they had deployed a large team in the market to keep an eye on competition, monitor the market, and organise its retail operations.
As we all know, it is critical for retailers to effectively showcase their products in order to capture the attention of shoppers. Our client's biggest challenge was ensuring proper product placement throughout its retail chain. For this, they relied heavily on manual operations and data processing.
As a result, Mr. R.K. Tyagi (Operations Head) decided to look for better solutions to these problems and to seek assistance in completely organising their retail operations.
During his search for a solution, he discovered our partners and learned about our retail expertise. Mr. Tyagi was impressed with the retail sector solution we provided, and he immediately contacted our marketing team to present our solutions to them. Constems-AI believes in evaluating the problem at its core and then presenting our best solution. As a result, we asked him to allow our deployment team to visit their outlets and fully understand the problem.
We deployed a ground-breaking SaaS solution with computer vision-based Artificial Intelligence (AI) that can be easily integrated with any mobile application or fixed camera device to make it AI-enabled and begin generating output to improve retail operations efficiencies. The AI back-end generates output in real-time and provides actionable information for the sales force to fill gaps in real-time.
This application included a point-and-shoot feature that was linked to the back-end AI engine. This aided in understanding the product display on the shelves, as well as smart planogram compliance support. The mobile application could also track brand share on the shelves, out-of-stock scenarios, and share data insights from each store in real time.
In addition, we deployed our AI-based system to fixed cameras in the store, which was capable of detecting shoppers' heat maps, dwell timing, and purchase baskets.
Our deployment proved to be a successful step for the client, as they reportedly saved nearly half of their operating costs and the process became 1.5 times faster. While they were able to act immediately after receiving data from the ground team. They now have complete control over product placements and distribution thanks to our solution. In addition, our market monitor facility provided them with actionable insight into their competitors' product data, SKUs, pricing, and market distribution. As a result, they could base their strategies on the data and insights they received.
Our client has now asked us to deploy our solutions in each of its operating countries.