Retailing in India has evolved over the past decade. The unprecedented growth presents opportunities and challenges alike. On one hand retailers are witnessing rapid urbanization, growing public consumption, and improved purchasing power; on the other they face heat due to burgeoning expenditure, unavailability of skilled human resource, and increasingly demanding customers. Of the top-of-mind business optimization priorities, a few are listed below:
PLANOGRAM & MERCHANDISE
Well-designed planograms drive sales, reduce stock and enable efficient shelf stacking. To improve store attractiveness, tailor built merchandising recommendations is the need of the hour.
Shoppers want to get their hands on their purchases in the fastest and most convenient way (enter in-store, pickup, and same-day delivery). Delighting shoppers is the need of the hour.
In India, 23% of retail employees are aged between 16 to 24 years. Monitoring staff attendance (log-in and log-out) and performance (movement within store premise) is the need of the hour.
In addition to top-line growth, strengthen the bottom-line is extremely essential. Overall well functioning of the store - process compliance and protection of assets is the need of the hour.
OUR SOLUTION: BOVI-AI @ ANALYTICS
Constems-AI has built a computer vision, machine learning and IOT based solution, Bovi-AI @ Analytics. The integrated system tracks retail premises and addresses top concerns of business managers:
Bovi-AI @ Analytics System tracks objects, planogram / retail assets & user defined escalations for non-adherence of guidelines.
Bovi-AI @ Analytics not only tracks staff attendance but also helps in efficient management of the staff at times of peak customer traffic.
In addition to demographics data, Bovi-AI @ Analytics helps retailer in tracking real-time customer footfalls and predicting probable path.
Bovi-AI @ Analytics provides footstep heat maps that could reveal interesting consumer behavioral patterns for business optimization.