Augmented reality (AR), virtual reality (VR) and mixed reality (MR) are a few buzz words that may have garnered your attention in the recent times. They are popularly referred to as immersive technologies and they will redefine how individuals interact with one another and with intelligent devices that are surrounding them. There is a clear […]
Category: Virtual Reality
Test Drive in Airports
BUSINESS CASECompared to a decade ago, customers today are experiencing new sales processes in many industries and categories, such as unique shopping experiences in branded electronics stores, online retail with advanced customer relationship management, including intelligent product suggestions. Car buyers nowadays design their decision and experience journey individually from a multitude of different touch points. […]
Virtual Walk-Through
BUSINESS CASEAlmost all construction projects vary from the original design, scope and definition. Whether small or large, construction projects will inevitably depart from the original brief and drawings prepared by the design team. At times these changes do not impact business heavily; however, many a times design changes are identified as an important cause to […]