BUSINESS CASEThe packaged juices industry is rapidly growing in India. The growth can be credited to urban households where consumers are replacing carbonated drinks with healthier options. However, the industry is struggling to penetrate in the Tier II and Tier III markets. Consumers in these markets prefer fresh juices over packaged ones as they are […]
Category: Mixed Reality
Happy Dent Campaign
BUSINESS CASEOral care brands such as Colgate and Pepsodent have a huge untapped market in India. Recent reports revel that only 55% of the Indian population uses toothpaste and less than 15 percent of the Indian toothpaste users brush twice a day. Most oral care brands have been running awareness campaigns around “benefits of brushing”; such […]