Artificial Intelligence (AI) and Machine Learning (ML) are two extremely popular and overused buzzwords at the moment; and they both are often used interchangeably. Although they aren’t the same thing, popular perception believes they are the same. This piece is our attempt to explain the difference. To begin with, both terms are frequently used when we […]
BUSINESS CASECompared to a decade ago, customers today are experiencing new sales processes in many industries and categories, such as unique shopping experiences in branded electronics stores, online retail with advanced customer relationship management, including intelligent product suggestions. Car buyers nowadays design their decision and experience journey individually from a multitude of different touch points. […]
BUSINESS CASEThe packaged juices industry is rapidly growing in India. The growth can be credited to urban households where consumers are replacing carbonated drinks with healthier options. However, the industry is struggling to penetrate in the Tier II and Tier III markets. Consumers in these markets prefer fresh juices over packaged ones as they are […]