BUSINESS CASECompared to a decade ago, customers today are experiencing new sales processes in many industries and categories, such as unique shopping experiences in branded electronics stores, online retail with advanced customer relationship management, including intelligent product suggestions. Car buyers nowadays design their decision and experience journey individually from a multitude of different touch points. […]
BUSINESS CASEThe packaged juices industry is rapidly growing in India. The growth can be credited to urban households where consumers are replacing carbonated drinks with healthier options. However, the industry is struggling to penetrate in the Tier II and Tier III markets. Consumers in these markets prefer fresh juices over packaged ones as they are […]
BUSINESS CASEAlmost all construction projects vary from the original design, scope and definition. Whether small or large, construction projects will inevitably depart from the original brief and drawings prepared by the design team. At times these changes do not impact business heavily; however, many a times design changes are identified as an important cause to […]